American Society for the Alexander Technique
The Business of Teaching Series
Continues with Session 3!
The Business of Teaching
A Six-Session Course in September and October, 2023
for AmSAT Teacher and Trainee Members
Follow-up Meetings Between Sessions to Flesh Out Your Plans
This Program Supports the Growth and Promotion of Your
Teaching Practice by Giving You Tools to Run Your Business
The AmSAT Membership Committee
In Cooperation with
SCORE (Service Corps of Retired Executives)
NOTE: Most sessions are free and others are by donation. See details below.
Fran Rickenbach, CAE, IOM
Fran Rickenbach has served as AmSAT Senior Advisor since 2010. As an entrepreneur and owner of an association management company, she has made almost every mistake and learned from them to stay in business and remain profitable for more than three decades. Her work with AmSAT has not only helped to free her neck, but also given her insight into how AT teachers can achieve their goal of making a living teaching what they enjoy most.
Andrew Watt, SCORE mentor
Andrew Watt has volunteered with SCORE since 2017. In his professional life, he's a sole proprietor in consulting and personal coaching, and an artisan working in textiles, paper, and wood. He's also served as a high-level volunteer in Toastmasters International, the public speaking and leadership training organization. His prior background as a middle school teacher and educator of teachers informs each presentation.
Heather Turner, SCORE mentor
Heather Turner has been a Certified Small Business Mentor with SCORE since 2018, and she is the Co-chair and Event Manager for Merrimack Valley SCORE. She spent 20 years in the restaurant business cooking professionally before starting her own business in 2003 with the help of a SCORE mentor. She currently teaches marketing and social media and speaks at Associations and Conferences around the country. Heather has also been a member of Toastmasters International since 2009.
These sessions are designed for you to follow up in community on ideas presented during the main sessions. Bring what you’ve written for feedback, ask questions, exchange ideas, or take time to write during the meeting.
Amanda MacDonald, M.AmSAT, Co-Chair, Membership Committee
Emily Sapa, M.AmSAT, Co-Chair, Membership Committee
Ruth Rootberg, M.AmSAT, Membership Committee
DATES & TOPICS
MAIN SESSIONS & Follow-ups
Main Sessions are 90 minutes on Saturdays, 3:30–5:00 p.m. ET
Follow-up Meetings are 60 minutes with two or three options to choose from between sessions
Session #1: Saturday, September 9, 3:30–5:00 p.m. ET
Fran Rickenbach, AmSAT’s Senior Advisor from MEI
Know Your Value: How to Calculate Your Fees to Ensure Your Financial Success
Post-Session #1 Follow-up Meetings (two-week interim):
Ruth Rootberg – Monday, September 11, 4:00 p.m ET
Amanda MacDonald – Tuesday, September 12, 8:00 p.m. ET
Emily Sapa – Friday, September 15, 4:00 p.m. ET
Session #2 Saturday, September 23 3:30–5:00 p.m. ET
Andrew Watt, SCORE
The Power of Simplicity: Navigating Your 1-page Business Plan
Post Session #2 Follow-up Meetings (one-week interim):
Amanda MacDonald – Tuesday, September 26, 8:00 p.m. ET
Ruth Rootberg – Wednesday, September 27 4:00 p.m. ET
Emily Sapa – Friday, September 29, 4:00 p.m. ET
Session #3: Saturday, September 30, 3:30–5:00 p.m. ET
Andrew Watt, SCORE
Spreading the Word Part 1: Creating Your 1-Page Marketing Strategy
Post Session #3 Follow-up Meetings (two-week interim):
Ruth Rootberg – Monday, October 2, 4:00 p.m. ET
Emily Sapa – Friday, October 6, 4:00 p.m. ET
Amanda MacDonald – Tuesday, October 10, 8:00 p.m. ET
Session #4: Saturday, October 14, 3:30–5:00 p.m. ET
Heather Turner, SCORE
Spreading the Word Part 2: Implementing Your Marketing Strategy
Post Session #4 Follow-up Meetings (two-week interim):
Ruth Rootberg – Monday, October 16, 4:00 p.m. ET
Emily Sapa – Friday, October 20, 4:00 p.m. ET
Session #5 Saturday, October 21 3:30–5:00 p.m. ET
Andrew Watt, SCORE
Behind the Curtain: Record Keeping, Taxes, Partnerships, and Insurance
Post Session #5 Follow-up Meetings (one-week interim):
Ruth Rootberg – Monday, October 23, 4:00 p.m. ET
Amanda MacDonald – Tuesday, October 24, 8:00 p.m. ET
Emily Sapa – Friday, October 27 4:00 p.m. ET
Session #6 Saturday, October 28 3:30–5:00 p.m. ET
Andrew Watt / Heather Turner, SCORE
Pack Your Parachute: Assessing How Much Risk You are Willing to Take
in Building Your Business
Post-Session #6 Follow-up Meeting (final):
Emily Sapa – Friday, November 3, 4:00 p.m. ET
Next Steps: Find a SCORE mentor in your area!
Session #1 is by Donation to AmSAT.
Sessions #2 through 6 are FREE, with MANY THANKS TO SCORE!!!!
Follow-up Meetings are by Donation to AmSAT.
Registration is required for each Session at least 24 hours in advance. No exceptions. Registration includes the Follow-up Meetings for that session.
Register on the TTTC/Huddle Page.
Post Program Learning
For those who have registered, the Session #1 recording will be available for free.
For those who did not register, Session #1 will be available for a small fee through the AmSAT Bookstore.
Sessions #2–6 will be available for free through SCORE.org (links to follow after the program is finished).
Presentation Slides will be available to all AmSAT Members on the Promoting Your Practice page on the AmSAT website.
Highly Recommended: Find a SCORE Mentor in your area to support and guide you.